Through direct clients and those we’ve had the privilege to work with whilst within the walls of some well-known agencies and companies, we’ve delivered insightful brand strategy and marketing expertise to a range of businesses. From big names through to start-ups, we’ve created a host of campaigns and have picked up a swag of success stories (and awards) along the way.
Our client reviews are glowing with most of our projects coming to us via referral because of our reputation for getting results. Like Ashley Hood, CEO of Foresters Community Finance –
“Kym is a passionate professional who has extensive knowledge of the marketing and advertising space. She is incredibly efficient, outcomes focused, well networked and works collaborative to achieve the best results for her clients. I would recommend her to anyone seeking the highest level of strategic marketing advice.”
impact and results
We’re all about creating impact in the market – as long as it’s tethered to results.
Some of the impactful work we’ve created includes:
Brand strategy and detailed communications plan for Phenix jewellery.
Brand strategy and communications plan
Brand strategy and detailed communications plan for Phenix jewellery. Comprehensive market research including consumer survey, NPS, global research; brand strategy development including brand positioning, promise, essence, experience, tone and story; identifying target market and personas including purchase drivers and barriers; brand campaign inc brand video, brand creative, internal marketing, style guide, eDMs, image delivery.
Develop Brookside Shopping Centre 50th Birthday & brand campaign inc full event management
50th birthday and brand campaign
Brookside Shopping Centre 50th Birthday & brand campaign inc brand video, OOH, event management inc outdoor cinema and fireworks, radio promo, comms campaign. PR liaison with Ch7 for on-air Flashback (click on 'home' image at left to view)
Launch campaign for largest events and tourism joint campaign in history. Incl TV, Cinema, Airport, Out of Home, Print, online & website.
It's Live Tourism and Events Queensland campaign
Project managed launch campaign for Tourism & Events Queensland for largest events and tourism joint campaign run in history. Included TV, Cinema, Airport, Out of Home, Print, Fold out calendar, online, and website.
TEQ Turtle Campaign, Bundaberg: Project management of award winning campaign inc bus, radio, TV & PR
2013-14 Turtle Tourism campaign
Project managed campaign from mid-October 2013 through to end March 2014 with activity placed around the nesting and hatching phases of the turtle season. The campaign was supported by a strong media buy across buses, radio, digital marketing and regional TV as well as a heavy focus on PR.
Gold winner, Best Destination Marketing Campaign in the 2014 Queensland Tourism Awards and overall national winner 2015 Australian National Tourism Awards.
Strategy Director > full brand strategy inc market research, brand architecture, target market profiling, brand story and messaging
Z-Flex brand strategy
Strategic Director working with Engine Group to provide full brand strategy for Z-Flex skateboard brand > including market research, brand architecture, target market profiling, brand story and single minded messaging.
Strategy Director > full brand strategy incl market research, brand architecture, target market profiling, brand story and messaging
Penny Skateboards brand strategy
Strategic Director working with Engine Group to provide full brand strategy for Penny skateboard brand > including market research, brand architecture, target market profiling, brand story and single minded messaging.
Repositioned with new name and logo incl brand architecture, brand strategy, packaging creation and design & collateral, full marketing plans
Repositioned from iTrack to Navigate including pack design and development and quick reference guide. Results: Two major new clients have purchased Navigate as a direct result of the branding and marketing work we implemented – the client is ecstatic.
Brand architecture, product development, marketing strategy, direct mail, collateral. Developed sub-categories for products to better define their offer
Netark brand development
Brand architecture, product development, marketing strategy, direct mail, collateral. Developed sub-categories for products to better define their offer > created outstanding success for the company with direct links to new business wins
Launch campaign inc outside broadcast Today Show, online banners, press, outdoor, ambient, comms strategies, negotiating with airline partners, and PR
Million Dollar Memo
Contracted role with Tourism and Events Queensland to project manage the creative and media execution of the Million Dollar Memo global campaign. The campaign included an outside broadcast with the Today Show, online banners, magazine and press ads, outdoor, ambient media, comms strategies, through to negotiating with airline partners, and providing the marketing component to both launch and competition organisation as well as PR.
Most successful launch in category history. See case studies
Launched 53 lines of award winning baby food
2003 Winner Gold Pinnacle AFA Advertising Effectiveness Award
2002 Overall Winner, AMI award Marketing Excellence
2002 National Winner, AMI award Marketing Excellence, Consumer Goods FMCG
2002 QGIA Supermarket Product of the Year award
Have a look at the Case Studies for more information on this project.
Referral and recruitment campaign inc press ads, posters, tray mats, flyers, staff presentations, thank you card, referral cards, postcards for drive-through
KFC Qld recruitment drive
We created press ads, posters, tray mats, flyers, staff presentations, thank you card, referral cards, postcards for drive-through which resulted in highly successful recruitment campaign and desire shown from other KFC businesses wanting to duplicate the campaign
Integrated recruitment campaign targeting Gen Y (incl press, cinema, Avant Card, posters, online banners and in-park promotion) resulting in overwhelming response to the summer season
Integrated campaign targeting Gen Y (incl press, cinema, Avant Card postcards, posters, online banners and in-park promotion) resulting in overwhelming response to the summer season employee intake (600+ staff), of which almost 400 stayed until the end of the season and over 300 decided to stay in full-time employment.
Have a look at the Case Studies for more information on this project.
Re-positioning and brand awareness campaign inc cinema, print and scooterlites
Work Directions Parents campaign
The aim was to position WorkDirections as a key organisation that can assist parents in finding suitable, sustainable employment. A combination of cinema advertising, magazine, press and scooterlites was used to increase awareness.
Recruitment drive inc microsite (+ photo shoot), collateral, press, online and radio ads
Thiess Lake Vermont project
Thiess needed to employ a wide range of skilled and unskilled personnel for a new project at Lake Vermont. We created a dedicated microsite (including a photo shoot), collateral, press, online and radio ads.
Acquisition strategy inc Facebook strategy, table-top collateral (including trivia quiz cards and contact cards), band and crew shirts, communication flowchart with direct & eDM strategy, voice over script writing, and arranging a function for over 100 guests
Electric 80s Show
Acquisition strategy for 80s corporate cover band, The Electric 80s Show, which included facebook page set up and writing of ongoing status updates, table-top collateral (including trivia quiz cards and contact cards), band and crew shirts, communication flowchart with call and email strategy, voice over script writing, and arranging a function for over 100 guests.
Tactical advertising for Virgin Blue (year round strategy)
Virgin Blue tactical advertising
Part of the ongoing strategy at the time for Virgin Blue was to take advantage of tactical advertising opportunities to continue to develop the brand's personality. This particular ad ran just after the Australian Prime Minister (Kevin Rudd) announced an economy stimulus package - so we took 'economy' quite literally!
Brand strategy inc press, postcard, direct mail and internal marketing campaign.
Work Directions brand strategy
Ingeus brand 'Work Directions' needed a full brand strategy to reverse the negative connotations in the market around their proposition. The strategy provided a clever, yet simple solution using a subtext that drives the message home across both employers and employees. Press, postcard, direct mail and internal marketing campaign.
Brand awareness and word of mouth campaign inc tip on card for industry magazine supported by print ads
Evans Petersen Legal Recruiters
Tip on card for industry magazine supported by magazine advertising to drive brand awareness and encourage word of mouth. Two versions ran, one offering to 'get out of your job free' the other to use 'in case of emergency'.