If you’re not changing behaviour, change your thinking.
Presented by Kym Vercoe in her role as strategist at Engine Group, this webinar breaks down the motivations and methods you can use to effect positive change in your target audience including:
- 5 steps needed to create a campaign that genuinely affects change
- Connecting with your audience through benefit-based communications
- Distilling the ‘why’ of your campaign
- Thinking like a ‘brand’ in the government space
Whether you’re a government department, a private business focused on growth or a retail company keen to attract more customers, it’s a must-see for anyone looking to build a successful communications strategy that will create genuine behavioural change.