New kid on the block, Pinterest, is causing a bit of a stir, and for good reason. The site lets you simply post images of things of interest to you and others. For brands, this is a terrific forum to share your product line and things that inspire your work (think florists, photographers, interior designers, web designers – anybody with anything creative to share).
From a demographic point of view, it skews high to females, but that’s because it’s early days. For now, my advice to those of you who don’t have a ‘widget’ or ‘widget style service’ to sell on line and are not from a creative industry, I’d hold tight. But, I would get on and have a look at what is happening on this site as soon there may come a time when it is right for you to be there so you should get a feel for it.
On a personal note, you might find this site interesting nonetheless. Recipes, sports, funnies, gardening, travel, pets – you name it, it’s on there (yes, even porn which is causing an even bigger stir in the market right now!). So, while you might not be interested from a business point of view, this might tickle your own personal creative fancy in the interim.
To get in, you need to go to http://pinterest.com/ and request an invite. Or, just have a sniff about their site and see what interests you.
What have we done at quickbrownfox?
Well, we joined to secure a user name so no-one else could take it. And, we’re sniffing about on the site to get a feel for how it works so we can share that info with you. Soon, we’ll have our own site up live as much of the content we post on Facebook and Twitter fits perfectly with this style of site (mainly the ‘what were they thinking” style of ads). Whatever you decide to do, make it (pin)interesting for others to view or you’ll be posting for no outcome.
If you are interested in setting up a Pinterest page for your business, here’s some handy tips to make the most out of it. Hubspot have published a sensational free ebook on the subject. So if you’d like a copy just download from here. Big thanks to the folks at Hubspot for providing this (note, I’m not affiliated with them nor do I endorse their work, but this ebook has great advice and is definitely worth the read if you’re interested in making the most of your business site).