Posts Categorized: Public Relations

If you don’t have image copyright, it could be cat-astrophic. Just ask STA

do you have image copyright

image copyright quickbrownfox

Do you have image copyright?

With all this publishing we’re all doing across social media, it’s easy to get carried away and see a great photo you like and just add it to your post and not give a thought to image copyright.

It won’t matter, right? Wrong.

STA Travel just found out the hard way that using a great shot you’ve found, without asking permission of the owner, can get you into hot water.

It seems they saw a photo online from a former customer and thought “we’ll have that” and just went ahead and used it both online and in a printed brochure.

Now I hear you saying, “oh how silly of them, who does that?”. But think about it.

When was the last time you added a photo to one of your posts without purchasing it or gaining approval from the image owner?

Or did you just go to Flickr, Google Images, or see something in your own feed and save it down and use it? We’ve all done it, some knowingly running the gauntlet and some unwittingly. But it’s all breaching copyright and you could find yourself in the same hot water STA are now in.

STA have done the right thing and taken the image down, but the owner of the photo still retains the right to sue them. Tricky situation because it breaches not only her copyright but also her privacy rights. That’s because a photo where the person can be identified falls under the Privacy Act. The ball is now in her court.

Free doesn’t mean permission

The hard part is that some sites say their images are ‘free to use’, but they rely on you to seek permission to publish. It’s easy to see how you can get into strife without realising it.

The best rule of thumb is – if you didn’t take the shot and seek permission from the talent shown within that shot to use it for promotional purposes, then you will need to either get approval to use or pay for it. Or end up paying for it in other ways.

Where to get images

There are some great sites that let you buy images – Shutterstock, iStock, GettyImages and more. These sites you pay for the image but at least you know you’ve got permission to publish.

Then there’s some great free sites like Pixabay, Unsplash and Pexels. But be sure you check the fine print to ensure you do indeed have permission to use and are attributing the image appropriately.

Happy searching.

*Note, Meeshka the cat provided permission for quickbrownfox to use this image for promotional purpose

when a PR stunt goes bad

Posted in Advertising, Marketing, Public Relations.

This week we were reminded of why a ‘PR stunt’ needs to be thought through from every angle before releasing it into the wild – literally.

under the dome PR stunt disaster

In a moment of madness, a Sydney PR firm, sent live butterflies to journalists to promote the DVD release of  Under the Dome. Yes, really.

Now, whilst technically ‘on brand’ (butterflies form a major theme of the show), sending a journalist a live butterfly in an envelope is not cool. Even if “great care was taken” to ensure their safety.

There is such a thing as a bad PR stunt

It certainly gained some publicity, but not the good kind. It also didn’t help that the PR firm managed a clanger of a typo in their pre-release. Asking if the journalist would be in office to “except” the delivery caused more than a few gasps.

Cut-through is one thing, but sensitivity to how your idea might be received cannot be overlooked.
(nor can spell-check).

And, given this is actually not a new idea (another PR firm did this back in August), it begs the question ‘what were they thinking?’ There’s some serious damage-control going on now in the agency and I suspect some lament they didn’t run with a ‘snow dome’ option instead.

PR is a tricky and fickle thing. Get it right and you can have media stories galore about your product and brand. Get it wrong and well, the opportunity flies out the door.

If you need some PR ideas to get your product noticed (that don’t involve sending live animals in the mail), we’d be happy to help.