- The festive season is not just for retailers
Even if you don’t sell retail products, you can still promote to and engage your audience at this time of year. What about creating an offer you can tailor to the season? Or ask your database to share the cheer and give you suggestions for new services or products? You could ask your customers to upload a picture of their team in festive outfits using your product or service to your social media pages. Or perhaps find a way to count down the 12 days of Christmas? It doesn’t just have to be for the department store sales – you too can connect with your customers and followers.
- Santa uses his branding well, so should you
This time of year is a great time to thank your client base (and your key suppliers and staff), be that with a card or perhaps a personalised gift. And it’s a perfect opportunity to let your brand come to life for them. Get your cards made with your branding strong and proud (digital printing is really affordable now) and if you’re buying a gift, find ways to link this with your branding (for example, rather than a pen, you could do a branded cup cake). Get clever, your audience will appreciate your effort.
- Being social takes planning
With January only weeks away, you need to have your next round of blog posts decided and planned out, along with your posting strategy for your social media accounts. Take the time to review the stats and find out when is the best time to post to each for you and what seems to get the best reactions and tailor next year’s posts accordingly. Even writing 3 months of content in advance can take a huge amount of pressure off – and will allow you to look and feel more strategic about things. With many folks away in the few weeks over Christmas and New Year, it’s a great time to get ahead of the pack.
Hopefully you’ll get some time off to reflect on a great year and look forward to an even better one in 2015. Enjoy.