Brand:
Intersystems
Project:
Relaunch and reposition the Intersystems brand globally breathing new life into a 40yr old brand
Involvement:

Responsible for brand workshop, company brand proposition and positioning, logo development, brand architecture resulting in rebrand and new packaging for entire product portfolio (soon to be released), new collateral, comprehensive marketing plans and overseeing website development.

intersystems-oldnew
Objective:

Relaunch Intersystems globally to create an approachable yet still highly professional image, positioning the company as modern, market-leading and cutting-edge. 

Strategy:

Restructure the brand architecture across the product range to strategically reposition the brand. Create a better emotional connection with the key target market through both the new logo and the new tagline we created (“ingenious by design“). Design a new logo that represents their position in the market and provides the opportunity to better position them as an approachable yet market leading supplier of this technology. Gain acceptance and endorsement from industry professionals through a dedicated marketing plan.

Creative:

New logo design, stationery and collateral materials created through comprehensive workshop which helped identify their core values, visual language and tone of voice, resulting in a clear brand architecture to take them forward. Marketing strategy (involving rebranding entire product range including packaging) – soon to be released. New website launched July 2011 www.inter-systems.com Animated motion graphic scripted, developed and launched Nov 2011 – click here to view the animation > ‘Cumulus Genius – Intersystems Ingenious by Design’

ITS Corp Brox

 

Results:

Received excellent customer feedback with 86% agreeing strongly that the new logo made the company appear more modern.