5 things NOT to do to your customers…

Posted in Advertising, Marketing.

We thought you might enjoy these helpful tips the folks at Marketing magazine shared:

1. Don’t get their brand name wrong > Check the spelling of their brand, especially weird use of caps and their nuances (eg PayPal, quickbrownfox, eBay). Note that goes for the client’s name too!

2. Don’t quote price ranges > If you say the cost is between $500 and $800 – they’ll always hear the lower amount. Same goes for time frames. Use exact numbers to avoid disappointment all round

3. Don’t say ‘but’ > Using ‘but’ can sound like you’re not going to resolve the issue. Try using ‘and’ or moving straight to solutions “Monday isn’t possible – I’ll get priority on your project and have it by Tuesday 10am – is that ok with you?”

4. Don’t go in blind > Got a new client or contact? Don’t say “And what do you do?”. Do a little homework and then get them to elaborate…”From my research I understand you do X – tell me more”

5. Don’t put the ‘A Team’ on the project > Telling them they’ve got the ‘A Team’ suggests you also have a ‘B Team’ who they might get next time. Instead tell them your philosophy is to hire only the best people at what they do and you’ve cherry-picked the team members that will best suit this specific project’s needs to get the best result.

While most of us would never do any of the things listed above, I bet a few of you have had it done to you!

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